RX32: Entrepreneur Rx Interview with Kait LeDonne, Founder and CEO of Brandwise Media

Welcome to another episode of Entrepreneur Rx where John had the pleasure of speaking with Kait LeDonne, a personal branding expert, speaker, personal branding instructor, and founder and CEO of Brandwise Media. Brandwise is a personal brand consultancy based in New York which does personal branding using content marketing strategies through social media. In this episode, John and Kait discuss her entrepreneur journey and the influences that prompted her to do it, what branding is, knowing your audience/market and their challenges, narrowing your niche, and being clear on your corporate values, mission, and vision. They also cover the impact of COVID on branding and culture, how to handle multiple businesses successfully, and why it is important to think of the exit when you start a business.